Pervasive internal issues are the malignancies that
contribute to the decline of any corporation. While they come in many shapes
and iterations, issues like communication, employee engagement, and employee relations
can quickly derail a corporation’s mission. That’s why corporations across the
country are electing to undergo corporate
culture audits in order to get a full picture of what the internal issues
are so they can make concentrated efforts towards improving their business.
No two culture
audits will ever be the same—which is as it should be. Every company or
organization is fundamentally different from one other, not only due to its structure
and size, but because no workforce should be evaluated with the same measuring
stick as another. It’s imperative that the context of every single corporation
be fully explored. Full context can include, but is never limited to things
like corporate mission, vision, values, internal operations, structure, and
leadership.
Undergoing corporate culture audits is the first real step in addressing pervasive issues within the workplace. Think of it as an annual physical or checkup with a physician for your business. When you go to the doctor, you undergo an examination, and the specialists run tests in order to determine how healthy you are—a corporate culture audit is no different. A corporate culture auditor comes in and evaluates the level of functionality within your corporation so you can start implementing strategies to improve and grow your business. Here are some things that a corporate auditor might look at when they evaluate a corporation or organization:
Is everyone in the company invested in the same
things?
What are the valued differences between your
corporation and the competition?
What are the key measures of success within your
company?
What is the functionality of the leadership in
place versus the leadership required for success?
What are the environmental factors that are
contributing to the decline in culture?
What is the history of your company’s culture
from its foundation?
What are the subcultures that have formed in
your organization and what is their role within the company?
Corporate culture audits usually begin by speaking to
leadership. As the old adage goes, “The fish stinks from the head.” Many
problems within an organization can be traced back to problems with leadership,
and corporate culture auditors evaluate from the top down. Even if a CEO or
manager is engaged in supervision of daily operations, they may still be making
daily mistakes that contribute to stalls in the process.
Once leadership has been evaluated, auditors turn their
attention to internal operations. This involves looking at the chain of
command, the productivity flow (how the integral processes move from employee
to employee), and the quality of communication throughout the company. This
might involve interviewing department heads, reviewing meeting minutes, and
evaluating the environment of the workplace. This step is crucial, because regardless
of the leadership or employees in place, if the ecosystem of the workplace is
flawed, it can be difficult for even the most efficient, engaged employee to achieve
success.
Evaluating the environment and internal operations is
tantamount to establishing a bulletproof process for success—leaving the
workforce as one of the final pillars to be examined by the auditor. When you
seek a comprehensive picture of your employees’ level of engagement, it’s
important for auditors to identify the subcultures that are either contributing
or derailing your company’s mission and values. For example—there might be a
cluster of apathetic employees, who are not only disengaging together, but their
behavior actively encourages other employees to exhibit the same habits. This kind
of apathy can be a cancer in your corporation and may spread to other parts of
your workforce, further contributing to the decline of business.
Most importantly, at the conclusion of the audit, an
investigator will prepare a detailed report with very explicit recommendations
for how to fix the problems within the corporation or organization. This could
include items such as the termination of toxic employees, the revitalization of
internal operations, and necessary changes to a brick and mortar locations for
increased security or higher accountability. Once the audit is complete, the
burden of change lies with leadership to become beacons of change within the
internal structure. Corporate culture begins to improve when leadership
enforces changes from the top, allowing their example to trickle down through
the organization in the form of higher accountability and increased engagement.
If your corporation is suffering from a corporate crisis, don’t hesitate. Corporate culture audits are pulling more and more companies back into the black every day. Even if the crisis seems relatively minor, it could be symptomatic of a larger problem within your organization. Call Lauth Investigations International today for a free quote on our brand-new Corporate Culture Audit (CCA) program. Our dedicated and qualified staff composed of former military and law enforcement officers will get to the bottom of your internal problems. With Lauth Investigations International, you can expect hands-on, comprehensive services, detailed reports, and expert recommendations. When it comes to your business or organization, you should only expect facts, not fiction.
With retailers like Walmart, Kroger, and Amazon at the forefront of consumer watchdogs, the conversation around corporate culture and how it affects business continues to become inwardly focused. The nature of capitalism and supply-and-demand business models sometimes stand in the way of true reform when it comes to some of the nation’s most profitable corporations. Despite major retailers like Walmart and Kroger vowing to improve culture in several arenas of their business, the actual enforcement of these new “policies” has employees feeling lukewarm.
Walmart has recently been at the forefront of several different types of corporate crisis. Most notably, the tragic active shooter event at a Walmart in El Paso, Texas that killed 20 people and left dozens more injured. This horrible event is an example of a contextual corporate crisis, in which external events directly affect the public’s perception of the company. While contextual corporate crises typically have little to do with internal operations, the ever-growing epidemic of gun violence in the United States has CEOs and leadership of large retailers like Walmart rethinking their strategies. Since the shootings, Walmart CEO and President, Doug McMillon has announced the retailer will now discontinue sales of ammunition in their stores for handguns and military-style firearms like AR-15s. More notably, McMillion also said the company would “respectfully request that customers no longer openly carry firearms into their stores” with the exception of law enforcement. For many in the nation, “respectfully requesting” customers not openly carry in their stores is not enough, but it is symptomatic of changes in a capitalist society.
Following the tragedy at El Paso, eight more stores received threats of varying specificity. In the wake of the statement by McMillion, gun rights activists are already reporting individual stores are not enforcing their “respectful request” to not openly carry in their stores. David Amad, the vice president of Open Carry Texas, has reported members of the organization had openly carried in their local Walmart and not a single member was asked to leave, despite their visible firearm. When asked about it, Amad was quoted as saying, “They’re ducking the issue. They are trying to get the gun haters to leave them alone, while at the same time leave us alone when we carry in their stores.”
When it comes to improving the culture and perception of a company in the public eye, there can be no room for soft enforcement of policy. Revised, enforced policies are how companies improve their culture, and no one knows that better than the employees who are seeing internal operations every day. According to the New York Times, “Walmart employees are instructed not to obstruct peaceful shoppers from openly carrying guns in the stores…But if an employee or customer feels unsafe, the store workers should call law enforcement.”
What we know about the cycle of good corporate culture indicates that when employees feel valued, they remain engaged in operations and contribute to the overall improved health of the company. It is not a leap at all to assume employees who do not feel safe in the workplace do not maintain high engagement in daily operations. This is a corporation that is already the subject of gratuitous coverage involving internal issues, such as compensation, work conditions, and how toxic corporate culture continues to pervade within the organization. Now the soft enforcement of no open-carrying in Walmart stores may cause employees to further lose hope that the retail giant will ever make meaningful changes within the organization. Research has shown, as the workforce continues to age, corporations will have no choice but to improve their corporate culture, or risk a consistent pattern of turnover and decline in profits. Glassdoor reported millennials are the largest generation within the workforce currently, and they are the prospective employees who will make unprecedented choices in their employment, favoring healthy corporate culture over high rates of compensation. If corporations wish to retain otherwise dedicated employees for the continued growth of their organization, they’re level of integrity in changing their corporation’s culture must have a stronger resolve.
Every CEO wants to believe their employees are clocking in for more than a paycheck every day. They believe in their corporation’s mission and perceive their employees to be just as enthusiastic and engaged as they are. They believe their employees’ compensation is more than enough motivation to fully dedicate themselves to the company’s mission in their day-to-day operations. However, a recent study conducted by Glassdoor has shed a very different light on employee engagement with regards to corporate culture.
Glassdoor surveyed 5,000 adults across 4 different countries, including the United States, and found that salary is not the only factor in an employee’s satisfaction with their job. Job seekers are upping their standards when applying for jobs. The study concluded that 70% of applicants would not apply to a company unless its values align with their own. This will only become more prevalent as time marches on, with data points on age producing some unexpected results. The study defined the demographic of millennials as individuals aged 18-34. Those individuals indicated they valued a company’s culture more than the level of compensation. This is significant, because millennials are currently the largest employed generation in the workforce.
As they age, corporations will feel the pressure to change their corporate culture so they can retain existing employees and create a healthy corporate environment for future employees. Social media and smart technology are largely responsible for this shift in the attitude of job seekers. Not only is news and information about corporations ubiquitous and accessible, but current and former employees also have platforms like Indeed and Glassdoor to share their employment experience with the world. With a constant communication line to the rest of the world, the line between one’s work life and personal life will only continue to become more blurred. As such, daily happiness and satisfaction within one’s job is more important than ever.
The study went on to state that 74% of employees who participated in the survey said they would leave a position if the company’s culture has declined. Amanda Stansell, the senior economic research analyst for Glassdoor, points to all of these as reasons why corporations must take their current culture into account, “Even if the company culture is good, it can change, especially if they aren’t reactive and constantly measuring employee satisfaction and actively working to improve it.”
Forbes also noted in recent months that many corporations are expanding internal investigation teams in order to address pervasive internal issues more efficiently. The more we know about the cycle of corporate culture tells us when leadership is engaged. CEOs and management must engage with their employees beyond their quotas and productivity level. Some leadership may believe things like a pitch-in or birthday parties for employees are enough to keep employees happy, but the problem runs much deeper. Employees want to see leadership actively improving daily operations by listening to employee feedback and instituting new strategies that contribute to the health of the workplace. This means supervising communication lines and holding apathetic employees accountable when they contribute to stalls in operations. It is an opportunity to lead by example for the entire workforce. When employees see engaged leadership, they feel validated in their part of driving success within the corporation. This leads to increased engagement within the workforce, which leads to increased productivity. Increased productivity means happy leadership, which starts the cycle anew with happy employees.
When a corporation is functioning as a well-oiled machine, it can be easy to neglect the corporate culture in day-to-day operations. If productivity is up, leadership remains happy—but executives and management must make a focused effort to take an interest in their employees’ happiness in the workplace. This prevents employee apathy, improves daily operations, and overall, contributes to the long-term health of the company. The company retains employees at a higher rate, which decreases turnover expenses, and creates a fortified workforce essential to promoting success.
Culture can be the beginning and end of your company. Many executives and other members of leadership simply think of corporate culture as what the company stands for. This can be expressed through a corporation’s mission statement, their reported “vision,” or their promise to deliver their customers with the best products and services available. Corporate culture actually goes much deeper, beneath the surface to which the consumer public is privy. The MISTI Training Institute actually defines corporate culture as “the set of enduring and underlying assumptions and norms that determine how things are actually done in the organization.” It is not enough for leadership to state that they have inspiring beliefs and mission statements, if they do not run corporations to reflect those beliefs.
Even after hearing a more definitive explanation of
corporate culture, many executives may still shrug their shoulders and insist
that they have a great corporate culture. They think operations are
streamlined, employees are engaged, and there are no weak links in the chain.
They take solace in the fact that they have things like Taco Tuesdays, or
Casual Fridays that improve the work environment and keep employees happy.
While these are great ways to foster comradery within the workforce, they are
band aid solutions to happy employees. The bottom line is: Healthy corporate
culture begins with happy employees.
A recent study conducted by Glassdoor indicates that a majority of working individuals in the United States would prefer a healthy corporate culture to a higher salary or rate of pay. Their day-to-day becomes manageable when they feel as if they are part of a larger team with a greater purpose. This graphic displays the cyclical nature of healthy corporate culture in motion. The cycle begins with happy employees. When trying to improve employee morale, leadership should strongly consider an internal audit of their company’s culture to identify pervasive issues within their corporation’s operating structure. Events like birthday parties for employees, or buying lunch for the office every few weeks are nice gestures by leadership, but they cannot act as solutions to repetitive issues. When these issues are not addressed within the corporation, employees often feel as if their value begins and ends with their productivity, as if they are cogs in a larger machine they cannot control. When leadership actively engages with employee concern on operation issues and makes dedicated and focused attempts to fix them, employees feel as if their voices are heard and their input is valued within the organization.
This leads to improved engagement on behalf of those valued
employees. They are prompt to work, freshly-groomed and instilled with a sense
of purpose as their co-workers progress with them towards the organization’s
goal. The level of communication between employees will not only improve in
quality, but the rate of response to correspondence also has the potential to
increase dramatically, because the employees are engaged in the process and are
eager to complete tasks on time—possibly even early.
Once employee engagement is up, leadership can expect to see
an increase in the productivity of the workforce as a whole. Engaged employees
approach their task with the confidence of a professional, and the confidence
that comes from the feeling of support within the organization. Studies have
shown that productivity can increase by as much as 28% when a corporation’s
culture is given a major overhaul.
When productivity increases, everybody in the company
benefits. Having their requisites satisfied, leadership can let their focus
extend beyond daily operations. This expanded scope of supervision leads to
higher engagement on behalf of leadership, which feeds back into a healthy work
environment in which they are happy to reward the stellar performance of their
employees. When employees feel their work is valued, the cycle begins anew.
This shared body of beliefs that the company claims to have
in the public eye should go all the way to the CEO and be directly reflected in
the day to day operations of the company. When leadership remains plugged in
and continues to expand the scope of their supervision, internal issues cannot
pervade within the workplace. In healthy work environments, the level of
improvement that can occur week to week will only serve the company’s larger
goals.
The biggest mistake executives make when trying to improve their corporate culture…
The corporate culture within any company, without question, effects their bottom-line day to day. Just to name a few avenues, this occurs through operations, interpersonal relationships between employees, and a level of engagement from leadership that requires consistent enforcement of their established mission and values. Because a corporation’s internal culture often remains hidden from consumer view, it’s not uncommon for leadership to simply restructure operations. Unfortunately, if every aspect of a company’s culture is not examined, this solution is just a band aid.
The Ice Berg Metaphor
When concerning a corporation’s culture, we often use the iceberg metaphor as a means of defining it. Ten percent of a corporation’s values and culture are above the water where the public and consumers can see it, and the other 90% lies below the surface. It’s that 90% that directly affects a company’s employee morale, productivity, and bottom line. A corporation often places its highest priority on how they are perceived by their consumer base, and therefore that 90% of company culture and values are either placed on the back burner, or corporations find themselves at a complete loss of how to get in front of the issues.
Some other band aid fixes for happy employees include things like discounted vending machines in the breakrooms, or regular celebrations of major holidays and birthdays. These lovely notions might improve culture for a day or even a week, but the pervasive internal problems will remain.
Engagement
Happy employees are engaged employees. When a corporation’s culture is healthy, employees feel invested in the success of their companies. The company’s success becomes internalized as their own success, and they are more likely to be plugged in, to take initiative, and to think outside of the box when it comes to problem-solving.
Improved Operations
When employees are leaning into their positions and actively working towards a company’s goals, that leads to smoother daily operations. Engaged employees are constantly finding ways to improve their processes so they can generate higher rates of productivity within their positions
Productivity
When daily operations are streamlined, this yields higher levels of productivity within the company. An employee’s daily duties are no longer a monotonous checklist, but a recipe for success for their company. An engaged employee’s success is the success of everyone in the corporation, and the same is true of productivity. A single employee’s increased productivity is the entire company’s success. Not only does this set an example for all employees, but increased productivity is what helps a company grow, mature, and prosper.
Happy Leadership
This one is a no-brainer. Anyone who has ever been employed knows that a happy boss makes a happy employee. Leadership sees the increase in engagement and productivity and lean into that success. Good leadership will reward that success in tangible ways that will have long-term effects on the company’s culture. They promote or give raises to those employees who are giving 100%, empower those employees through collaboration and development, and are more open to the thoughts and ideas of employees who are contributing to their success.
Morale
When leadership is actively encouraging employees through a pure manifestation of the company’s mission and values, employees feel as if they are making a difference within their organization. This increases the feeling of purpose and desire for cooperative teamwork. These feelings inspire employees to continue their pattern of success through the diligent, genuine practice of a company’s established mission and values. Increased morale means happy employees, and that’s where the cycle begins anew, exponentially influencing a company’s success with each cycle.
Structure is Not Culture
The network of operations within a company will never have a direct effect on company morale. Poor daily operations due to structure are really just a symptom of unhealthy corporate culture—a manifestation of poor culture at work. To diagnose the problem, many corporations turn to independent firms to conduct corporate culture audits in order to identify the problems within a company or organization. These firms measure a company’s daily operations, their quality of communication, and interpersonal relations among employees—just to name a few factors. When a corporate culture audit is comprehensive and curtailed to the organization, the findings can be invaluable to leadership that seeks to grow and mature in tandem with their values.
To Review…
As mentioned above, employees who see a consistent display of established values from leadership, they’re more engaged and productive. It’s one thing to have the company’s mission statement and list of values posted online or on the wall within a workplace. It’s a completely different ballgame when leadership puts their money where their mouth is, and serves as an example for the entire workforce. That example can have a ripple effect creating an interpersonal trust between employees, in which they all feel like they’re on a team, working towards the same goal. It is in the nucleus of that atmosphere where real change and growth begin.
The word whistle-blower can trigger many different feelings for Americans. Much of the nation has very dichotomous feelings about whistle-blowers, either lauding them as heroes, or vilifying them as saboteurs. Individuals at the center of these whistle-blower stories are cast in different roles depending on the route that external media decides to take. While spectators decide for themselves whether the whistle-blower had good intentions or otherwise, the real question we should be asking is what kind of corporate culture within their organization allowed these events to transpire?
Whistle-blowing is not to be confused with “leaking,” another term that often appears in these narratives. In short summation, whistle-blowing is actually defined under the Whistle-blower Protection Act, describing a disclosure of information that an employee “reasonably believes” demonstrates “a violation of law, rule, or regulation; gross mismanagement; a gross waste of funds; an abuse of authority; or a substantial and specific threat to public health and safety.” These actions amount to misconduct, and are actionable. “Leaking” describes the act of indiscriminately releasing company information, regardless of whether or not that information constitutes some degree of ethical violation. The term “leaker” can also be ascribed to a legitimate whistle-blower in order to discredit them.
In reality, it is a myth that most whistle-blowers are “snitches” who go directly to external sources like the press or watchdog groups to report their organization’s problems. In most cases that have been denoted as “whistle-blowing” there are documented attempts by the whistle-blower to try and resolve the issue within their corporation or organization. It’s when those attempts to resolve the issue internally are exhausted that whistle-blowers often find themselves without recourse, and go to the media in order to get their story out there.
This is why those who work in corporate ethics and corporate compliance recommend a healthy corporate culture in order to prevent whistle-blowing from occurring in the first place. Healthy corporate cultures promote a climate of excellent communication in the pursuit of a common goal (usually outlined by a corporation’s established values or mission statement). When an issue is brought to the attention of leadership, and they are inspired by a company’s mission statement to do something about it, that is where true corporate progress occurs. The effects of a healthy company culture can actually be cyclical. When an employee reports an issue or misconduct to leadership, they might expect to receive some push back. However, when that employee is carefully heard, and taken seriously, it can foster a sense of value in the workforce, as they now know they are agents who can effect change. This inspires a higher level of engagement in employees, which leads to higher rates of productivity, which in turn leads to happier leadership, who are then more inclined to reward employees for their hard work. That all increases morale on behalf of the entire workforce, leading to a healthy company culture.
When the goal is teamwork and collaboration, there is no need to turn to external sources to shed light on an issue. A healthy company culture will create a climate where internal issues can be discussed and resolved through teamwork—not through media attention and public outrage. Whistle-blowers are not heroes or villains, depending on who you believe, but rather a symptom of dysfunction within a corporation or organization that cannot afford to be ignored.
