From Latin, it means “buyer beware.” It’s a phrase that conjures scenes from the famous tale of “Jack and the Beanstalk.” Young Jack’s mother, filled with shame and frustration, regrets sending her son to market after finding out he’d sold their most valuable possession—their cow—for a handful of beans. Jack’s mother feared her son had been a victim of consumer fraud, and unfortunately, it is far from fiction.
In many ways, capitalist America is the perfect hunting ground for the man with the magic beans. America is one of the largest consumer nations on the globe. Securing an excellent deal on goods and services means bragging to your friends about how you got the new lawnmower for a song. The consumer feels intelligent and capable, as if they managed to somehow trick the store or salesperson into giving it to them at an attractive price. American consumers chase this feeling by attending special sales, racking up credit card debt, and turning coupon-clipping into an Olympic sport—all in the interest of outsmarting the man with the magic beans.
Luckily for American consumers, there are institutions that help protect them from consumer fraud, such as the Better Business Bureau, which identifies problematic businesses that might swindle American consumers out of their hard-earned money. There’s the Federal Trade Commission, a government agency policing business practices and policies to protect American consumers and regulate competition within industries to maintain a healthy, well-balanced economy. In the long century since both of these institutions were established, the man with the magic beans has also changed and evolved, just like any predator.

As technology advances, there are more convenient ways to pay for goods and services with the rise of electronic pay, using applications and online services to pay bills. It might be the best way to avoid another common type of consumer fraud: debit-card fraud. Many Americans are familiar with credit card fraud but might believe their debit cards are safe. Ken Stalcup, a certified fraud examiner working with Somerset in Indianapolis, identifies these types of fraud for a living, but even he is not immune to consumer fraud. He was just paying the bill at a restaurant. The waitress disappeared out of sight with his debit card to clear his bill, and when she returned, nothing was amiss. However, Stalcup’s bank was alerted when it appeared his debit card was used to purchase computer equipment almost halfway around the world. The waitress had sold his card information, enabling other criminals to steal from him. His advice to other vulnerable consumers is to “avoid letting their debit cards out of sight and check their accounts daily.”
One of the most devious forms of consumer fraud is charity frauds. Fake charities are set up with the intention of exploiting humanity’s capacity for the desire to help those less fortunate than oneself using the same system that real charities use to collect legal donations. According to a 2011 statement by the FTC, they received more than 30,000 reports of people making donations to fraudulent charities. Just as easily as Americans are vulnerable to a good deal, they are also vulnerable to putting their money towards a charitable cause, whether out of actual benevolence or the appearance of such. These predators are especially fond of slithering out of the woodwork in the wake of natural disasters such as hurricanes like Katrina and Maria that devastated both New Orleans and Puerto Rico respectively. These tactics add a brand-new level of sleaze to consumer fraud, taking advantage of the American need to help their fellow man.

