How Does Your Online Reputation Reflect Your Corporate Culture?
Does your company need to improve online reputation? Are negative reviews popping up over and over again on employment review sites? Are employees routinely making negative posts about their job with your corporation? Answers to these questions in the affirmative could be indicative that your business needs some online reputation management services to improve your image and your relationship with your employees for a happier and healthier workplace.
We already know that corporate culture moves in a cycle—in which those in leadership have the power and ability to invest in the health and happiness of their employees so that they can be more engaged in their work. When corporate culture is poor, the ripple effects throughout a company can be devastating. Pervasive patterns of low employee morale can spread like a disease and cause a significant portion of the workplace to disengage from their duties and drive down the company’s bottom line. Low morale can be caused by things like failure to address persistent problems within daily operations, poor working conditions, or refusal to remove toxic employees from day-to-day life. Whatever the cause, that low morale not only rots your business from within, but can also seep into the nooks and crannies of your marketing campaign in ways you may have never expected.
Reputation management used to be just about television, radio, and print media, but now the rise of the internet and social media has forced employers to rethink how these outlets may impact their business. Social media is used by individuals to stay in touch with others and to cultivate the personality they wish to portray online. Corporations can use these platforms in the same way to maintain contact with their customer base, as well as garner exposure from new users. In this way, they can build rapport with their customer base and inspire confidence in their products or services.
Negative posts from employees can also reflect poorly on your business’s online reputation. Employees who post on their social media about negative experiences they’ve had with their employers have the potential to go viral depending on the content, and soon the entire internet is chatting about it. Sites like Glassdoor make it possible for current and former employees to share their experiences with the company as an employer. These sites also create a greater degree of transparency regarding a company’s purported vision and how their corporate culture reflects those values. Negative posts on sites like these can fully deter prospective employees from applying for a position with that company, which is why leadership must be vigilant in monitoring these sites.